GenAI use case
GenAI can automate and/or assist in a wide range of functions related to customer segmentation, including focusing sales and marketing campaigns, positioning new products, and identifying segments via omni-channel data.
GenAI benefits
- Secure, private, and regulatory compliant customer segmentation
GenAI Security challenges and risks
- Applying privacy and compliance related filtering of data
How Ackuity can help
- Filters data based on PII and other compliance requirements (e.g. not using first month of data from a B2B partner for segmentation)
- Analyzes quasi-identifiers and combinations of quasi-identifiers that could identify individuals, and automatically masks them